Top Social Media Management Tools for Your Association

Top Social Media Management Tools for Your Association

Social media continues to grow and change in how it’s used and what platforms are used. It seems like every day there is a new platform available and a new tip to learn. It can be overwhelming to know which tools to use and how to use them, so we took the guess work out and have gathered the best ones for your association to use.


Not many people think of HubSpot when it comes to social media management. They are usually associated with being a CRM, but did you know they have an entire marketing suite that can be used as well? You can integrate all your social media platforms into HubSpot and manage them from the platform. You can also give other members access to the platform to manage the accounts instead of giving people access to each individual social account. HubSpot offers paid plans for its users.


Later is a social media management tool that allows you to plan, analyze and schedule content in advance. The platform allows you to connect your social accounts and give access to members of your team to also manage your accounts. You can schedule posts, reels and use the link in bio tool for Instagram. They also have a media library you can download images from to use for your content. Later has tiered pricing based on the number of social accounts needed.


If you are just getting started with social media, Hootsuite offers a great free option. It allows you to schedule up to 30 posts per month for free. The platform is visually pleasing allowing you to drag and drop columns of what you want to see such as tweets, tweet replies, Facebook comments, your own Facebook posts and more. Its customization is great for only seeing and working with the necessities.


If your content needs to be approved by others, this content collaboration platform will work great for you. With Planable you can create, plan, schedule and approve your content all in one platform. It also allows you to collaborate on your content to create visually appealing content all in the same platform rather than sending around different content ideas and then uploading it to the platform.

Social media is used by 72 percent of Americans who spend an average of 2.5 hours per day on social media. The likeliness of your content being seen on a daily basis is high! You don’t want to miss any opportunities to connect with current members or future members. Creating social media accounts and using a social media platform will help keep you on a consistent posting schedule.