How active with your association are your members online? Does your membership participate in online discussions and contribute to promoting your organization and its mission? In most cases, online member engagement could be improved. Use the techniques below to ensure that you are keeping your members, volunteers and board active and engaged in between meetings and events. Create a…
Due to the coronavirus pandemic, nonprofits and associations have been forced to get creative when it comes to hosting events and fundraisers. However, it has also been an excellent catalyzing force to get charities and boards out of their comfort zones and thinking outside the box. Virtual fundraisers became a necessity during 2020, but now that live events are…
If your team has recently returned to the office, you may find that some of the former cohesive spirit has been lost over so many months of staff working from home. Many offices are also going through a period of restructuring, hiring new employees and working out new flexible work arrangements. Which makes it a great time to renew…
Attracting new members to your association and keeping existing ones requires that you provide enough value to those members to justify plunking down those annual dues. There are many membership perks that you can offer, but one of the perks most desired by association members is a job board for industry-specific position openings. If you are not already offering…
The term “content marketing” is one that gets thrown about quite a bit these days. But what exactly is content marketing, and how does it differ from traditional marketing? It’s one of the most powerful ways to attract business in our new, internet-based information society and something most companies would do well to incorporate into their promotional strategies. Let’s…
Are you or were you an active…
With social media rising as a main…