Business and Economy Archives - Page 10 of 13 - J&M Business Solutions, LLC

Branding for Small Business

You may have heard the term “branding” thrown about in regards to business strategies and marketing. But what is branding exactly? Your “brand” is your company’s image, what it stands for, and its personality. It’s what differentiates you from your competition and cements loyalty and understanding between you and your customers. Let’s take for example Haagen-Dazs versus Ben &…

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Associations: How to Appeal to Millennials

Date ranges differ depending on the source you reference, but the Millennial generation is generally defined to be the cohort of young adults born between approximately 1981 and 1996, coming of age around the turn of the century. They are currently between the ages of 24 to 39, getting married, buying homes and having children. They are settling into…

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Small Business Social Media Tips

If you own a small business, you know you need to be on social media. But you probably don’t know how to use it most effectively, which social media platforms you should be using or how to find the time to fit social media management into your already busy day. First let’s tackle the question of which social media…

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