Do you know whether your members really see the benefits of belonging to your association? Studies have shown that a majority of association members may report that they are “satisfied” with their membership but only about half of them feel like they have a connection with their professional organization. This shows that a lot of associations aren’t necessarily building…
SMS stands for “short message service,” most commonly referred to as “text messaging.” Are you using text messaging to promote your association, stay engaged with members, fundraise and more? SMS messages are a fantastic marketing tool and if you aren’t using them yet, it’s time to get on board, especially if you are trying to appeal to and attract…
Engaged and active members are the ones that stay with and contribute to your organization for years to come. Engagement is crucial for retention, and retaining members is more cost-effective than recruiting new ones. Dedicated and invested long-term members are also valuable for their institutional knowledge and experience. But keeping members engaged takes effort and most associations could benefits…
Each of the social media platforms has their strengths. Facebook is particularly good for promoting events. However, many organizations don’t take advantage of these features. They may choose to simply share an event flyer or an external link on social media, but this misses the unique advantages offered through Facebook’s native events. How Facebook Events Work If you don’t…
Many charitable organizations have been hard-hit in the wake of the pandemic and are going back to their reliable Baby Boomer donors to give more. But these organizations have a major opportunity to capture a new audience of younger Americans if they appeal to them in the right way. Why You Should Be Targeting Gen Z and Millennials…
Do you know whether your members really…
SMS stands for “short message service,” most…