Remote work can be pretty lonely. You want your employees to feel connected to your organization, but that can be difficult when people are working from home. You also want to ensure that they are doing their work in a timely fashion and that there isn’t any miscommunication happening due to the lack of in-person interaction. We’ve got some…
You’ve probably heard the term “diversity” thrown about quite a bit these days. And if your association is like most, you are also probably aware that your board, volunteers and membership are not as diverse as they could be. Even organizations who do a fairly good job at attracting members of different races and a good mix of men…
Social media can be a great tool for finding and attracting new customers and engaging existing or former ones, but only if you know how to use it. First of all, you need to figure out where your customers and potential customers are hanging out online. Overwhelmed by all the social media choices and not sure where to start?…
For many businesses, especially in these times where we are trying to socially distance as much as possible, in-person meetings are a thing of the past. Phone and video conferencing have become an everyday part of the business new normal. Many people have a tendency to treat these types of meetings more informally than those that occur in person….
In this day and age, there is rarely any question that a business that wants to attract and grow an audience needs to be involved in online marketing. For some companies, especially newer startups, an online strategy is where their marketing plan begins and ends. However, for many types of businesses, there is still a time and place for…
When it comes to executive and nonprofit…
Attracting new members to join your association…