If you are new to running a marketing campaign, there are a number of best practices to keep in mind to ensure that your advertising efforts are as effective as possible. Review Your Marketing Plan Don’t have a marketing plan? Go do that first! Visit our article Essential Items for a Marketing Plan. Once you have that in place,…
The state of nonprofit management is a constant challenge. Anyone who has lived through 2020 as an executive or staffer at a charitable, philanthropic or other not-for-profit organization can surely attest to this. Nonprofit organizations are also known for being somewhat resistant to change. Without an influx of new ideas they can easily become stagnant. One great way to…
In a world awash with social media, the humble email may seem a bit quaint and behind the times. Many marketers have been wondering whether communicating with your customers and membership via email, especially if they are part of the Millennial or Gen Z generations, might be ineffective in this day and age. Well, you’d be wrong. In fact,…
Social media can be an invaluable tool for nonprofit organizations. These online sharing sites allow you to disseminate information and promote your organization for free, which is a big plus for most cash-strapped charities. However, it is becoming more and more difficult to cut through the social media noise without paying for advertisements. Luckily, you can get a pretty…
Remote work can be pretty lonely. You want your employees to feel connected to your organization, but that can be difficult when people are working from home. You also want to ensure that they are doing their work in a timely fashion and that there isn’t any miscommunication happening due to the lack of in-person interaction. We’ve got some…
If you are new to running a…
The state of nonprofit management is a…