Webinars are an excellent marketing tool to help inform and persuade your current and prospective members in an efficient and cost-effective way. However, they must be carefully carried out in a way that will capture the interest and engagement of both audiences. The content and execution are the most important pieces to arranging a successful webinar. You must…
Having a marketing strategy for your association can set you apart from other associations and also has a direct impact on your member growth and retention rate. Marketing strategies can be complex if you don’t have a plan. To make it easier for you, here are five strategies to help you craft your plan to reach a new audience…
Do you know whether your members really see the benefits of belonging to your association? Studies have shown that a majority of association members may report that they are “satisfied” with their membership but only about half of them feel like they have a connection with their professional organization. This shows that a lot of associations aren’t necessarily building…
SMS stands for “short message service,” most commonly referred to as “text messaging.” Are you using text messaging to promote your association, stay engaged with members, fundraise and more? SMS messages are a fantastic marketing tool and if you aren’t using them yet, it’s time to get on board, especially if you are trying to appeal to and attract…
Engaged and active members are the ones that stay with and contribute to your organization for years to come. Engagement is crucial for retention, and retaining members is more cost-effective than recruiting new ones. Dedicated and invested long-term members are also valuable for their institutional knowledge and experience. But keeping members engaged takes effort and most associations could benefits…
In recent years, YouTube has become a…
Webinars are an excellent marketing tool to…