Business and Economy Archives - J&M Business Solutions, LLC

Best Practices for Your Association Webinars

Webinars are an excellent marketing tool to help inform and persuade your current and prospective members in an efficient and cost-effective way. However, they must be carefully carried out in a way that will capture the interest and engagement of both audiences.   The content and execution are the most important pieces to arranging a successful webinar. You must…

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Offering Incentives Your Members Truly Want

Do you know whether your members really see the benefits of belonging to your association? Studies have shown that a majority of association members may report that they are “satisfied” with their membership but only about half of them feel like they have a connection with their professional organization. This shows that a lot of associations aren’t necessarily building…

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How to Improve Membership Engagement

Engaged and active members are the ones that stay with and contribute to your organization for years to come. Engagement is crucial for retention, and retaining members is more cost-effective than recruiting new ones. Dedicated and invested long-term members are also valuable for their institutional knowledge and experience. But keeping members engaged takes effort and most associations could benefits…

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