Attracting new members to your association and keeping existing ones requires that you provide enough value to those members to justify plunking down those annual dues. There are many membership perks that you can offer, but one of the perks most desired by association members is a job board for industry-specific position openings. If you are not already offering…
The term “content marketing” is one that gets thrown about quite a bit these days. But what exactly is content marketing, and how does it differ from traditional marketing? It’s one of the most powerful ways to attract business in our new, internet-based information society and something most companies would do well to incorporate into their promotional strategies. Let’s…
As vaccinations have become readily available and the Covid pandemic has begun to get under control. Conventions, conferences and trade shows are slowly coming back. Whether you’ll be attending one of these events in person or virtually, we’ve got some tips for making the most of your experience. Choose well. Do your research on upcoming conventions and trade shows…
Post-COVID, many employers and Human Resources professionals are finding themselves in an unfamiliar position – one in which finding top-notch candidates, or any candidates at all, is quite challenging. As the pandemic has waned and the economy has rebounded, enormous shifts have been occurring in the labor market. A record number of baby boomers retired over the course of…
The coronavirus pandemic changed the way we worked for the past year, there is no doubt about it. But now that life is returning to “normal,” does that mean that everything is going to go back to the way it was before our lives were turned upside-down by COVID-19? Some aspects of the way we work will likely resume…
Are you or were you an active…
With social media rising as a main…