Engaged and active members are the ones that stay with and contribute to your organization for years to come. Engagement is crucial for retention, and retaining members is more cost-effective than recruiting new ones. Dedicated and invested long-term members are also valuable for their institutional knowledge and experience. But keeping members engaged takes effort and most associations could benefits…
Each of the social media platforms has their strengths. Facebook is particularly good for promoting events. However, many organizations don’t take advantage of these features. They may choose to simply share an event flyer or an external link on social media, but this misses the unique advantages offered through Facebook’s native events. How Facebook Events Work If you don’t…
Many charitable organizations have been hard-hit in the wake of the pandemic and are going back to their reliable Baby Boomer donors to give more. But these organizations have a major opportunity to capture a new audience of younger Americans if they appeal to them in the right way. Why You Should Be Targeting Gen Z and Millennials…
The rise of virtual and hybrid workshops, meetings and conventions has forced event planners to get creative. Many of the activities and perks of in-person events are more challenging at online events. One example of an event tradition that has had to adapt to the changing landscape are those fun freebies, or swag, that get doled out to attendees…
Running a successful chapter of your association entails more than simply reading the handbook and doing the bare minimum. To have a truly effective and thriving chapter, follow these tips. Participate in all the major association events. Many associations host a major annual fundraising or awareness initiative, for instance, the Association of Fundraising Professionals has a signature event called…
Are you or were you an active…
With social media rising as a main…