In recent years, YouTube has become a significant player in the world of digital marketing. In fact, video traffic accounts for 54% of all internet traffic as of 2016. Additionally, dozens of hours worth of content is being uploaded to YouTube every minute and billions of videos are viewed each day. It is easy to see why strengthening your…
Webinars are an excellent marketing tool to help inform and persuade your current and prospective members in an efficient and cost-effective way. However, they must be carefully carried out in a way that will capture the interest and engagement of both audiences. The content and execution are the most important pieces to arranging a successful webinar. You must…
Having a marketing strategy for your association can set you apart from other associations and also has a direct impact on your member growth and retention rate. Marketing strategies can be complex if you don’t have a plan. To make it easier for you, here are five strategies to help you craft your plan to reach a new audience…
Do you know whether your members really see the benefits of belonging to your association? Studies have shown that a majority of association members may report that they are “satisfied” with their membership but only about half of them feel like they have a connection with their professional organization. This shows that a lot of associations aren’t necessarily building…
SMS stands for “short message service,” most commonly referred to as “text messaging.” Are you using text messaging to promote your association, stay engaged with members, fundraise and more? SMS messages are a fantastic marketing tool and if you aren’t using them yet, it’s time to get on board, especially if you are trying to appeal to and attract…
Are you or were you an active…
With social media rising as a main…