blog, Author at J&M Business Solutions, LLC

YouTube Marketing Tips You Need to Know

In recent years, YouTube has become a significant player in the world of digital marketing. In fact, video traffic accounts for 54% of all internet traffic as of 2016. Additionally, dozens of hours worth of content is being uploaded to YouTube every minute and billions of videos are viewed each day. It is easy to see why strengthening your…

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Best Practices for Your Association Webinars

Webinars are an excellent marketing tool to help inform and persuade your current and prospective members in an efficient and cost-effective way. However, they must be carefully carried out in a way that will capture the interest and engagement of both audiences.   The content and execution are the most important pieces to arranging a successful webinar. You must…

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Offering Incentives Your Members Truly Want

Do you know whether your members really see the benefits of belonging to your association? Studies have shown that a majority of association members may report that they are “satisfied” with their membership but only about half of them feel like they have a connection with their professional organization. This shows that a lot of associations aren’t necessarily building…

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