Do you know whether your members really see the benefits of belonging to your association? Studies have shown that a majority of association members may report that they are “satisfied” with their membership but only about half of them feel like they have a connection with their professional organization. This shows that a lot of associations aren’t necessarily building…

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SMS stands for “short message service,” most commonly referred to as “text messaging.” Are you using text messaging to promote your association, stay engaged with members, fundraise and more? SMS messages are a fantastic marketing tool and if you aren’t using them yet, it’s time to get on board, especially if you are trying to appeal to and attract…

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