April 2022 - J&M Business Solutions, LLC

How to Improve Membership Engagement

Engaged and active members are the ones that stay with and contribute to your organization for years to come. Engagement is crucial for retention, and retaining members is more cost-effective than recruiting new ones. Dedicated and invested long-term members are also valuable for their institutional knowledge and experience. But keeping members engaged takes effort and most associations could benefits…

Read More

Using Facebook Events Effectively

Each of the social media platforms has their strengths. Facebook is particularly good for promoting events. However, many organizations don’t take advantage of these features. They may choose to simply share an event flyer or an external link on social media, but this misses the unique advantages offered through Facebook’s native events. How Facebook Events Work If you don’t…

Read More