When was the last time you took a really hard look at your website? Your website is the face of your company or association. It is often the very first impression someone will have of your organization. But once it is built and launched, aside from occasional updates, it is often forgotten about. If your site was built or…
Many organizations have a fairly haphazard online marketing process without any particular strategy. Their blog and social media accounts sit mostly unused until a specific event or initiative comes up, and then suddenly directives are issued to create some posts to go out on the various channels. After a short burst of activity, their online marketing goes quiet…
Due to the COVID-19 pandemic, and likely for well after, virtual meetings are here to stay. Although they have some disadvantages to in-person meetings, they can be a great way to get people together over long distances and at a moment’s notice. Love them or hate them, we’ve got some tips to help virtual conferences and meetings work for…
Do you know whether your members really…
SMS stands for “short message service,” most…