You’ve probably heard the terms “Search Engine Optimization” and “SEO” but if you are not a web designer, marketing professional or “techie” there is a good chance that you may be confused about exactly what search engine optimization (SEO) is and whether it matters to your small business or organization. SEO explained The simplest explanation of SEO can be…
If you are new to running a marketing campaign, there are a number of best practices to keep in mind to ensure that your advertising efforts are as effective as possible. Review Your Marketing Plan Don’t have a marketing plan? Go do that first! Visit our article Essential Items for a Marketing Plan. Once you have that in place,…
The state of nonprofit management is a constant challenge. Anyone who has lived through 2020 as an executive or staffer at a charitable, philanthropic or other not-for-profit organization can surely attest to this. Nonprofit organizations are also known for being somewhat resistant to change. Without an influx of new ideas they can easily become stagnant. One great way to…
If your team has recently returned to…
Attracting new members to your association and…